Food Drive Campaign for E H & F Drives Up Community Goodwill
Posted on Sun, Nov 15, 2009 @ 02:10 PM
Red Spot Marketing consultant Reem El Shafakihas managed the launch of an integrated marketing campaign to promote Eastpointe Health & Fitness's Thanksgiving Food Drive contest.
Eastpointe Health & Fitness is running a month-long food drive to support a local Food Pantry that is helping 300 needy families in the area, up from 200 last year. The club has been running this food drive for the past three years.
This year, to encourage people to give even more, Eastpointe Health & Fitness are holding a contest and donating a free membership, free Personal Training session and free massage to the highest giver. The club is hoping to break a record this year in the donations it collects.
Consultant Reem El Shafaki developed press communications kit and contacted local media, launched social media and email marketing campaigns to spread the word and get local residents involved in the event.